Garments and accessories are a language. The Small Gatsby’s creations are a statement: sensual, mindful and genuine.
We are blending the outstanding – in handicraft, material and people – to create outstanding artifacts. At Vienna Workshop, quality meets mindful company to treasure resources and foster innovtion. It’s a good place to create garments worthy of being so close to the skin. A perfect cut is hidden in the detail, in the intangible freedom of movement.
And of course, an impeccable silhouette is quoting many details of the European years between 1900-1930, translating them into fashion now.
It all started with a new life and an audiobook of F.Scott Fitzgerald. Teresa met Anita two years later and shortly after made her designer of TSG, while Teresa herself is creating the brand universe.
Two year later, when Anita Dorner entered the company, there were discussions with two international luxury houses for collaboration - yet those were put on hold to focus on creating an even stronger message. So Anita has put the expertise she had gained in several Parisian high fashion houses and through her years in tailoring to work, they became partners quickly and decided to go the tough but rewarding way of creating a pure luxury brand.
Teresa Zimmermann founded The Small Gatsby after her daughter Helena was born in 2012. With her deep understanding of brand architecture, Teresa created a new universe with a bold vision of artistic design, freedom of movement, fabric worthy of being so close to skin, respectful use of resources and a strong sense for the heritage of her city.
Anita's profound knowledge of fashion design and her confident use of irritation in beauty have perfected Teresa's vision of The Small Gatsby. And they both made it to what it is today: a statement brand.